Founders and organizers of the SPOT:ON Activation event is Claus Gersdorff, Gersdorff Research and Lars Gjøls-Andersen, Staircase Consulting.
Gersdorff Research is an independent research agency with strong competencies within marketing, communication and sponsorship research.
Gersdorff Research launched SponsorOptimizer three years ago. SponsorOptimizer is a strategic and unique multi-client research tool for the sponsorship market, and the tool helps the ”players” on both sides of the “sponsorship table” by matching sponsor and property based on their current brand value profiles. The high-quality research tool focuses on the domestic sponsorship landscape and contains more than 400 value profiles of nationwide brands and proporties within sports, culture and social sponsorships. Thanks to its syndicated approach, SponsorOptimizer provides outstanding value for money.
Strategic consultancy and development of commercial partnerships. We activate brands and help them getting engaged with their target group
Our mission is to create value for the brands by helping them to navigate in the new media reality - and use sponsorships and commercial partnerships to reach their goals.
We define, develop and activate sponsorships. We create engaging content, use data & tracking tools and build powerful concepts.
The unique location
The Tivoli Hotel & Congress Center is a popular and high quality conference location.
We have reserved a larger number of rooms in the period of 6th-8th of February 2018 for the attendees at the Tivoli Hotel & Congress Center at a special price of DKK 1,195 per night.
Tivoli Hotel & Congress Center Arni Magnussons Gade 2 DK - 1577 Copenhagen Denmark
To receive the special conference rate, please book your accommodation here with the discount code “SPOT:ON2018”.