SECURE YOUR SEAT
Join us for one day of SPOT:ON Activation - and keep the conversations
​going at the SPOT:ON Bar​ and networking dinner (included). 

Book a group of 3 or more tickets and get 10% discount. 

One ticket covers the full SPOT:ON Activation experience: the full-day conference, lunch, coffee & tea and fruit during the day, followed by the SPOT:ON Bar and networking dinner. It’s designed to maximise conversations, connections, and new collaborations.

Are you SPOT:ON Club member? If not, sign up today and get all the benefits and the special member-price.

Conference ticket + membership bonus
Buy a conference ticket and get 20% off SPOT:ON Club membership (non-members only). 

 

Or book your
​ticket by mail

Order ticket by mail

​Ready for SPOT Activation 2026?

Here are the quick answers to the most common questions—so you can focus on what matters: a full day of inspiration, real cases and new connections at Royal Arena on April 14, 2026.

​If you can’t find what you need, reach out and we’ll help you right away.

Q&A

When does SPOT Activation 2026 take place?

​SPOT Activation 2026 takes place on April 14, 2026.

Where is the conference hosted?

​The conference is hosted at Royal Arena, Copenhagen (Denmark).

What is SPOT Activation?

​SPOT Activation is a Nordic conference focused on sponsorship, commercial partnerships, and brand activation - with real cases, inspiring speakers, and plenty of networking.

Who is SPOT Activation relevant for?

​It’s designed for professionals working with partnerships and activation, including people from brands, rights holders (sports/culture/events), agencies, media, and platforms - as well as anyone responsible for commercial partnerships, brand strategy, or measurement.

What can I expect from the program?

​Expect a full day of keynotes, case sessions, strategic talks, and actionable learnings - plus dedicated time for networking and industry conversations.

What topics will the conference cover?

​The themes include partner strategy, AI & data driven partnership strategies, brand activations, creative formats, fan/community engagement, content and storytelling, measurement and ROI, stakeholder alignment, and purpose-led partnerships.

What language is the conference in?

The main conference language is English. The session with Gjensidige will be in Danish/Nordic language.  

How do I buy tickets?

You can purchase tickets directly via the "Book Ticket" page. After purchase, you’ll receive confirmation and practical event information by email.

What is included in a conference ticket?

The ticket includes access to all sessions, SPOT:ON Bar and the networking dinner. 

Can I transfer my ticket to someone else?

Yes, tickets are typically transferable. If you need to change the attendee's name, contact us with your order details.

Through our partnership with European Sponsorship Association (ESA), SPOT:ON Club can offer the conference to ESA members at SPOT:ON Club member price.
 
Due to our close relation to SES in Sweden and Sponsor- og Eventforeningen in Norway, SPOT in Finland, SPOT:ON Club can also offer the conference to their members at SPOT:ON Club member price.
​
SPOT:ON Activation 2026 Refund Policy: There will be no refunds or credits on registrations. SPOT:ON can move or cancel the conference without further notice.

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