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After-movie SPOT:ON Activation 2026

Credit: Patrick V. Gbouablé

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All event facts - 2027 in Royal Arena

• Date: Januar 28, 2027
• Venue: Royal Arena, Copenhagen, Denmark
• Theme: Next-level Partnerships
• Format: 1-day conference + SPOT:ON Bar + networking
• ​All-day catering
• Audience: Brand, rights holders, agencies, partnerships, activation, AI + data
• Super early bird tickets: Book your ticket here

BOOK TICKET NOW

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What is SPOT:ON Activation?

A day dedicated to partnerships, creativity, and measurable impact
SPOT:ON Activation Conference is Denmark’s leading platform for professionals working within brand activation, sponsorships, and commercial partnerships.
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Meet the experts, gain the latest insights, and get inspired to build solutions that connect with people and drive business forward.

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Speakers 2027

We're building an exceptional speaker lineup
In 2027, you’ll meet industry leaders who have created iconic partnerships, built global brands, and pushed the boundaries of creative activation.

​Sign up to be among the first to receive all the announcements.

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Why you should attend the SPOT:Activation conference

​Inspiration
Listening to insights from industry experts and thought leaders can ignite your creativity and innovation in commercial partnerships. Their perspectives can open your eyes to new and exciting opportunities.

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​New knowledge
Explore the latest trends, best practices, and innovative technologies in commercial partnerships. This knowledge will keep you at the forefront of the industry, enabling you to make well-informed and forward-thinking decisions.

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​Networking
Discover new networking opportunities with peers in the industry, crucial for forging relationships and uncovering potential collaborations or partnerships.
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Who Should Attend?

​The conference is designed for professionals working with:

• Brand strategy & marketing
• Sponsorships & commercial partnerships
• Creative activation & event marketing
• Agency & Consultancy
• Sports, culture and entertainment brands
• Community & fan engagement
• CX, data & digital brand experience

​SPOT:ON Activation 2026 – The Nordic Sponsorship & Brand Activation Conference in Copenhagen.

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