This year's theme

Four ways to take partnerships further

Activations

The activations that turn a sponsorship into a story people remember.

Innovations

New ways brands and rights holders work together, and what it took to make them move.

Best practice

Concrete cases worth stealing, with the numbers and the lessons learned.

AI & data

The digital and data capabilities that turn great ideas into measurable results.

First speakers confirmed

ON STAGE IN 2027

Confirmed

LE GAMMELTOFT
CCMO
NETCOMPANY

Confirmed

IRIS CORDOBA MONDEJAR
CO-FOUNDER & MANAGING DIRECTOR
GSIC POWERED BY MICROSOFT

Confirmed

MARIANNE AASLAND
CCO & PARTNER
NPG SPORT & COMMUNICATION

More speakers announced every few weeks.

Previously on the SPOT:ON stage

WHO TOOK THE STAGE IN 2026

Chelsea FC

FC Copenhagen

Salling Group

Gjensidige

Pas Normal Studios

European Sponsorship Association

Saga Sports Group

Royal Arena

AS Monaco Basket

Blocksport

Flo

Gen Sports

Ingager Sports

Manifold AI

Wehave

Early-bird prices · excl. VAT

SECURE YOUR SEAT

Most chosen

SPOT:ON Club member

3,500DKK

Regular price 4,000 DKK

Non-member

4,500DKK

Regular price 5,000 DKK

Bring the team

−10%

When buying 3+ tickets for the same company

GET EARLY-BIRD TICKET NOW

• Full-day conference
• Structured networking
• All-day catering
• SPOT:ON Dinner Party in the Vinyl Room

SEE YOU AT ROYAL ARENA

ON 28 JANUARY 2027

Early-bird prices end October 15, 2026. After that, tickets go up by 500 DKK.

GET EARLY-BIRD TICKET NOW

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