Founders and organizers of the SPOT:ON Activation event is Claus Gersdorff, Gersdorff Research and Lars Gjøls-Andersen, Staircase Consulting.
Gersdorff Research is an independent research agency with strong competencies within marketing, communication and sponsorship research.
Gersdorff Research launched SponsorOptimizer three years ago. SponsorOptimizer is a strategic and unique multi-client research tool for the sponsorship market, and the tool helps the ”players” on both sides of the “sponsorship table” by matching sponsor and property based on their current brand value profiles. The high-quality research tool focuses on the domestic sponsorship landscape and contains more than 400 value profiles of nationwide brands and proporties within sports, culture and social sponsorships. Thanks to its syndicated approach, SponsorOptimizer provides outstanding value for money.
Strategic consultancy and development of commercial partnerships. We activate brands and help them getting engaged with their target group
Our mission is to create value for the brands by helping them to navigate in the new media reality - and use sponsorships and commercial partnerships to reach their goals.
We define, develop and activate sponsorships. We create engaging content, use data & tracking tools and build powerful concepts.
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