Agenda 2024

TRANSFORMATIVE PARTNERSHIPS 
​BUILDING THE FUTURE OF COLLABORATION

Welcome to a pivotal event where the future of collaboration takes center stage. 'Transformative Partnerships: Building the Future of Collaboration' is not just a conference; it's a convergence of visionaries, innovators, and leaders from the sports, music, entertainment, and NGO industries.

Empowering Partnerships for a Transformative Era
​At the heart of our conference, 'Transformative Partnerships: Building the Future of Collaboration', lies a commitment to showcase how innovative partnerships can drive significant impact across various industries. Our program is designed to highlight the power and potential of collaborations in today's fast-paced world.

Conference highlights
  • Leading Brands on the Forefront: Discover how top brands are leveraging partnerships to enhance ROI, drive revenue growth, and innovate within their markets.
  • Innovative Rights holders (e.g., Sports Clubs, federations and/or events): Gain insights from forward-thinking Rights holders that are redefining fan engagement and community involvement through strategic collaborations.
  • Impactful Case Studies: Explore real-life examples of successful partnerships, understanding how they have strengthened relationships with fans and stakeholders, and contributed to measurable outcomes.
  • Interactive Panels and Meet-&-Match: Participate in dynamic discussions and Meet-&-Match opportunities to learn practical strategies, sharing experiences and connect with likeminded professionals.

Our conference is more than just a gathering; it's a platform where ideas meet execution. Join us to explore the endless possibilities of transformative partnerships and how they can be a driving force in building a more connected and impactful future.

Erik Dahlbeck
​TikTok Nordics

Content partnerships within sports

​Erik will talk about how TikTok challenge traditional sponsorships and instead focus on value exchange collaborations.

Learn how TikTok works and how you can engage the community. 

Hege Irene Asplund
OBOS

Setting culture on the agenda
With more than 550 000 members, OBOS is Norway’s largest housing developer, and also one of the largest in Scandinavia. They are a major contributor to both the sports and culture scenes in Norway through being a committed sponsor.

OBOS believes that a society rich in culture is a better place to live, and supports not only the professional culture scene, but is also a major contributor to the voluntary sector through their funding program “OBOS gir tilbake” (OBOS gives back). In her presentation, Hege will present their sponsorship strategy and their cultural engagements and share lots of examples.

​OBOS has been nominated and won Cultural Sponsor of the Year and Sponsor of the Year at the Sponsor- og eventprisen in Norway several times. In 2022, they won the Music Sponsorship and Arts and Culture Sponsorship categories at the ESA Awards.

Mikkel Grove Lindsted
FC Copenhagen

Commercial strategy x strategic partnerships
FC Copenhagen has excelled in enhancing and broadening sponsorships with industry giants Carlsberg, Adidas, and Unibet.

This collaboration paves the way for FC Copenhagen to innovate and craft groundbreaking fan experiences, establishing new benchmarks in the football industry that resonate beyond the Nordics. The strategy 'Vi er København' embodies FC Copenhagen's commitment to elevating sponsorship engagements to unparalleled heights.

Peter Froulund
Arbejdernes Landsbank

Join us as we welcome Peter Froulund, a distinguished figure in the industry, to our SPOT:ON Talk at the SPOT:ON Activation konference.

With a notable career at Arbejdernes Landsbank, one of the frontrunners in sponsorship branding, Peter has mastered the art of leveraging sponsorships to elevate brand awareness and expand market share. In this talk, Peter will delve into the strategic nuances of sponsorship marketing, sharing insights on creating impactful brand presence and driving business growth through innovative sponsorship initiatives. Don't miss the opportunity to gain valuable knowledge from a seasoned expert in the field.

Key topics:
  • Why sports marketing in Arbejdernes Landsbank (https://www.al-bank.dk/privat) 
  • Why football?
  • Why so many clubs?
  • Criteria for selection?
  • Activation locally, centrally?
  • Results?
  • The digital trail?
  • Do's and don'ts
  • A little about the development in sports marketing over the years
  • The future of sports marketing?​

Petra de Goede
​Philips TV & Sound / TP Vision​

TP Vision (Ambilight TV) X FC Barcelona

TP Vision creates meaningful and easy-to-use consumer television and sound experiences. FC Barcelona is one of the biggest football teams in the world, a beacon of a value-driven organization with an admirable philosophy.

The collaboration between TP Vision and FC Barcelona allows both organizations to excel in their respective fields by combining their values and philosophies. In this conference, Petra de Goede, Senior Event Manager at TP Vision, will showcase the partnership between TP Vision and FC Barcelona as an example of a 360-degreepartnership that elevates both institutions.

Gateway to the Mena youth
​Team Falcons

Team Falcons, the biggest esport and gaming organisation in the Middleeast with more than 30 mill fans and a clear goal to become a global juggernaut in the industry.
​
Hear how strong regional presence is being transformed into a global superbrand, creating the "Gateway to the Mena youth of more than 90 mill gamers".

Caroline Bauer
All Things Live

All Thing Live is one of the Nordics' leading live and entertainment companies that do concerts, festivals, shows, musicals, stand-up comedy, theatre and dance performances throughout Scandinavia.

Caroline will tell more about the big trends in the industry, current commercial partnerships and puts a particular focus on the sustainable partnerships. A theme that everyone in the entertainment industry has on their agenda, and we look forward to an exciting presentation at the conference.

Magnus Gidlöf
​Swedbank 

1+1 = 3 how to combine your sponsorships to find new platforms for activation.
​Sponsoring has been a part of Swedbank's DNA since the bank was founded back in 1820. As one of Swedens largest sponsors we engage in societal issues such as financial public education, entrepreneurship, and young peoples physical and mental health. Listen, among other things how Swedbank for over 40 years have sponsored the Swedish Football association and now successfully combined that with their 22 year sponsorship of the anti bullying organisation Friends.
​
Key topics

  • Sponsoring as part of your CSR strategy
  • 1+1 = 3 how to combine sponsorships in your portfolio to create new platforms for activation
  • Long term partnerships - how to create new energy in long term sponsorships

Kenneth Cortsen

​Modern trends in the junction between sports sponsorship and branding
  • What are important lessons when striving to produce brand relevance in the contemporary sports industry
  • Insights from research and practice regarding the process of creating an interactional WIN-WIN-WIN scenario for rights holders, sponsors, and fans in the sports industry, e.g., lessons from the German Bundesliga and LALIGA  
  • What is the value of CSR and sustainability when moving from 'con amor' towards higher emphasis on 'value creation' in sports sponsorship and branding
  • Considerations concerning the balance between analogue and digital approaches to sports sponsorship and branding in a contemporary sports business landscape characterized by 'the value of live sports' on one hand and 'enhanced technological and data-driven platforms' on the other hand.

Rupert Pratt
SponsorWorks

Using Technology to Optimise your Sponsorship, Ticket & Hospitality Management
​Sponsorworks is the market-leading SaaS ticketing, hospitality and guest management platform. We are trusted by leading global brands and their agencies to manage their international sponsorships and corporate events portfolios.   Customers include Diageo, NatWest, BP/Castrol, Qatar Airways, Xero, Aviva, Philips and NBC Universal as well as rights holders incl Dubai Expo, London Marathon, Great North Run and IMG (Taste Events)

With 25 years' experience in sponsorship and a former agency co-founder prior to its sale, Rupert leads Sponsorworks' International Sales & Customer Success activity.

​In this session we explore the challenges around the management of ticketing and hospitality, key insights on how to drive increased effectiveness, efficiencies and ROI including a 10 point performance score card on how to master your ticket and hospitality management.

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