A great line-up 2020​

We are pleased to present our great speakers at the SPOT:ON Activation 2020 conference. They will share their best cases and show powerfull brand activations. It will be a day full of value. 

Stay tuned - we will announce the speakers continuously.  

We are the Danish Nationalteam 
​in Information Technology

The secret to success in a company is always about people. The ability to attract and develop talent. Walk the talk of “People first”. 
Atea has launched the vision of being the Danish National team in Information Technology. To succeed, a long agreement has been signed as partner and sponsor of DBU and the Women's National team. 
Both National teams have been in the European top but have had some years of challenges.    
Listen to the story of 1.400 people living the red & white vision - even on web meetings during Covid19.  
The joint journey back to the top begins.
Malene Østergaard, Senior Director Marketing
Atea

New Audiences, Bigger Impacts - British Association for Sustainable Sport

BASIS is the sustainability hub serving all levels of sport in the UK, with members from Lord's Cricket Ground and Wimbledon tennis to Arsenal Football Club, the Principality Stadium, The Football Association and BBC Sport. BASIS has partnered multiple iconic venues in switching to renewable energy, reducing waste and eliminating single use plastic.  BASIS has also led ground-breaking work to bring climate change alive for new audiences through sport, through reports including Hit for Six.

I'll run through the work BASIS has done to bring the impacts of climate change alive for new audiences, and the sustainability progress we've been able to drive through the top level of sport in the UK.  ​
Dom Goggings, Communications Director, British Association for Sustainable Sport

FC Nordsjælland and Common Goal:
Matched on Purpose

Common Goal arrived on the football scene in 2017 and immediately grabbed headlines as Juan Mata became the first player to join, donating 1% of his salary to organisations that use football to fight for equality, ending poverty and social justice.

In 2018, FC Nordsjælland became the first club in the world to join, and this match is no accident. What’s the significance? The club – part of the Right to Dream Group – is founded on a belief that players can be grown and developed in a way that places equal weight on their growth as humans, and discovering one’s purpose.

​The club and Common Goal both believe that another football is possible, and are fighting to transform the game from within.
Jacob Naish, Commercial Director, FC Nordsjælland

Carlsberg x LFC: All red for the Mighty Reds

Carlsberg and Liverpool FC have been partners since 1992, and to celebrate the longest standing partnership in Premier League, the Danish brewer brewed a special red beer in 2019. The beer was made with a unique naturally red barley to complement the color of the famous all red kit that Liverpool FC players have worn since 1964 and was launched leading up to the 2019 Champions League Final. 
 
Louise Bach, Head of Global Sponsorships, Carlsberg

Le Tour - Tour de France 2021

One of the worlds biggest sports events is coming to Denmark. Tour de France is starting in Denmark with a great event and a big show. The big race is well know for its sponsors and visible brands as they are integrated in the total experience. 
  • Cycling evolving and offering high-impact new territories of expression for brands
  • Brands using Tour de France today (activations, CSR) to create value
  • Tour de France going beyond borders and developed new packages for geolocalized sponsorship
  • Tour de France Grand Depart as a platform for Danish and Scandinavian brands in 2021, but also before and after
Florian Lamblin, Head of International Development, ASO

How did we win the Grand Départ Copenhagen 2021

What does it take to get a big sporting event to Denmark? How did we develop and create the winning pitch? What are we working on together with all stakeholders to create the biggest event in Denmark. 
Alex Pedersen, Director, Grand Départ CPH 2021

LaLiga & Women's Football: #WeSpeakTheSameGame

The presentation will go through the diferent initiatives and strategies carried out by LaLiga and the Clubs to increase the visibility of the Womens Football competitions and develop a valuable product for fans, brands, broadcasters and relevant stakeholders.

LaLiga was the first men´s professional competition to get actively involved in the development of Womens Football, using its wide knowledge in running a succesful professional competition to help the competition, organized by the Spanish Royal Football Federation, and its clubs, most of which are part of LaLiga. 
Pedro Malabia Sanchis, Womens Football Director, La Liga (Spain)

How the sponsorship of Rambøll Stockholm half marathon is driving the Ramboll brand and business growth in Sweden

In 2018, Ramboll Sweden entered the first ever commercial sponsorship in the history of the company. Why was Stockholm half marathon chosen as the optimal fit for Ramboll? Ramboll in Sweden wanted to tackle various business challenges, such as a weak brand awareness on the Swedish market, difficulties to recruit and grow the business, increase internal pride and boost employer branding. Can you really combat all those issue with the help of one single sponsorship? Yes, you can! Learn how in this 40-minute lecture that will make you want to grab your sneakers and go out for a run afterwards (because running also makes you healthier. And smarter)!
Linus Almqvist, Head of Marketing & Communications
Carmen Wargborn, Brand Experience Manager, Rambøll (Sweden)

How I went from being a coach of an amateur team to co-owner of an esports club

Daniel Vorborg is the Head of eSports at Copenhagen Flames.

​His journey from the amateur scene to being a Co-owner and Head of eSports at one of Denmark's most successfull professional eSport clubs takes you behind the scenes and gives you an up close look at the development of eSports the past years - and a personal view on how the future looks.

Copenhagen Flames has Global ambitions and are #30 on the world ranking. 
Daniel Vorborg, Head of eSports, Copenhagen Flames