A great lineup of speakers & content​

The speakers at the SPOT:ON Activation 2019 conference. If you are in to Brand activation this will inspire and give you fuel to get ahead.

We start at 8:30 am. (with registration from 8:00 am.) and the conference runs until 5:00 pm.

---

​Do the wave for goal 6 and 13

Learn why and how Grundfos use their sponsorship of the World Championship in Handball to create attention around UNs Sustainable Development Goals and how they engaged the spectators in the arenas.

Gitte Kirkeby Søe, Brand Director, Grundfos

---

A different kind of football is possible

FC St. Pauli is the alternative for those who are fed up with the so-called modern football. Nevertheless, FC St. Pauli must also commercialize itself in order to be successful in professional football in the long term. How this can be achieved is the subject of this presentation.

Martin Drust, Director of Marketing & Sales, FC St. Pauli

---

Audi & eSport - a new kind of vorsprung durch Technik

Since Audi Denmark in 2017 entered into a firstmover agreement with Astralis, the ambition for the brand with the four rings has been to intensify the commitment and connection to esport to an even greater extent.

Audi's international position in digital performance-based entertainment has thus been strengthened with a new, larger and more strategic global venture within esport. This venture will form the basis for how younger consumers perceive Audi today and in particular in the future.

Morten Friis-Olsen, Head of Marketing, Audi Denmark

---

Using brand partnerships to win over the hearts of your customers

From sports sponsorship to arts sponsorship from charity partnerships to brand connections - we know that partnerships work.  Mostly, we know HOW they work.  However, we are much less aware as to WHY they work.  
 
I will peel back the layers on some of Britain's (Europe's) biggest B2B and B2C sponsorship deals and charity partnerships.  I will explain the mistakes and errors I made.  Doing so, I will help explain why brand partnerships work and how they can be made more impactful.  I will cover:

• Importance of strategy
• Definition of outcome and success in sponsorship
• Understanding your customer
• Measuring and evaluating

Matthew Leopold, PR & Brand Director, RingCentral

---

Santander Football sponsorships:
Football as an engine for Social Development

Banco Santander has a sponsorship strategy that combines global sponsorships with local sponsorships in its top 10 markets.

We believe sponsorships are a powerful tool to increase emotional links with all of our audiences, and to communicate the bank's mission to help people and businesses progress.
In Europe, for the last years we have been very well known for our F1 sponsorship, but in Latin America we have been always been focused in football. Since 2008 we have sponsored the most important football competitions in Latin America, like Copa Santander Libertadores, Copa Sudamericana, Copa America, etc.
​
Today, the bank's global sponsorship strategy is focused on football, with the sponsorship of UEFA Champions League, Copa Libertadores in Latin America and La Liga Santander in Spain.

We sponsor football because we believe is the sport with most impact in the world.  Because of the number of fans, because of the conversation it generates, because of the huge effect it has on society….What makes football truly great is its ability to impact and inspire people's lives, there is no sport in the world with such power.

Enrique Geijo Castany, Group Vice President, Head of Corporate Sponsorship, Santander

---

Successful sponsor activation in the cross field between local events and global brands

How to successfully engage with your target audience in the IRONMAN world.

Thomas Veje Olsen, Vice President, EMEA, Ironman

---

Why CFO's love Smart Sponsor?

As the leading business intelligence provider in sports & entertainment, Nielsen Sports has created THE Smart Sponsor Approach - a strategic instrument for holistic sponsorship evaluation and optimization. For sponsors, the efficient use of marketing tools and the monitoring of success become more and more essential. CFO'sare becoming increasingly critical towards releasing communication-budgets. What measures lead to the success of a commitment and which key figures should brands measure for an optimal return on sponsoring investment?

Lars Stegelmann, Executive Vice President Commercial, Nielsen Sports & Entertainment 

---

How a long lasting partnership creates value

BP is one of the British Museum's longest standing corporate partners, generously supporting the Museum's public programme on an annual basis since 1996. This longstanding partnership has allowed over 4.2 million visitors to view BP-supported British Museum exhibitions, displays and activities in Bloomsbury and further afield.

Des Violaris, Director Arts & Culture, BP

Jennifer Suggitt, Head of Corporate Relations, The British Museum

---