PROGRAMME

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April 14, 2026
​PROGRAMME

8.30 - 9.00 | Registration, ​Coffee & Croissant
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9.00 - 9.15 | Welcome & Introducing our Programme
Lars Gjøls-Andersen | SPOT:ON Club  

09.15 - 9.35 | 2026 ESA Sponsorship Trends Research: A Look Ahead
Sophie Morris | European Sponsorship Association

09.35 - 10.00 | From Values to Value Creation: Partnerships with Direction and Impact
Charlotte Holm | Salling Group

10.00 - 10.30 | AI Transforming the Experience Industry
Peter Kastrup-Misir | Manifold AI

10.30 - 11.00 Break
  
11.00 - 11.30 | From Sponsorships to a Commercial Platform
Mikkel Grove Lindsted | FC København

11.30 - 12.00 | Building Premium that Scales
Lars Moss | Pas Normal Studios

12.00 - 13.00 Lunch
  
13.00 - 13.15 | Talk
Giulia Mazzia | Chelsea FC Women

13.15 - 13.45 | Panel | Future of Women's Sport and Commercial Opportunities 
Giulia Mazzia | Chelsea FC Women | Rowena Ramaransinhe | Gen-Sport

13.45 - 14.15 Stop Copying. Start Redesigning. Women's Sport - The Biggest Growth Area in Sports. 
Bettina Kuperman | Saga Sports Group  
 
14.15 - 14.45 Break
  
14.45 - 15.10 | The Breathing Space  
Stian Grøstad | Gjensidige

15.10 - 15.35 | Winning Partnerships with Athletes
Jimmy Jacobsen | Ingager

15.35 - 16.00 | ​From Chaos to Clarity: How Data + AI Professionalise Partnerships
Morten Friis-Olsen |Wehave

16.00 - 16.25 Break
  
16.25 - 16.50 | Fan Experience 2.0 - How Monaco Reinvented Engagement
Vlademir & Victor Alvarez | BlockSport / Monaco Basket

16.50 - 17.10 | Royal Arena’s Partnership Transformation
Peter Jurland | Royal Arena

17.10 - 17.20 | Wrap Up 
Lars Gjøls-Andersen | SPOT:ON Club 

17.30 - 19.00 | SPOT:ON BAR

19.00 - 22.00 | Networking Dinner

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Book ticket

Read more on the agenda and speakers here.