SPOT:ON Activation
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Program

8.00 - 8.30
REGISTRATION
​Coffee, tea & croissant
 

8.30 - 8.45
WELCOME
Welcoming & introduction
Lars Gjøls-Andersen
Co-founder SPOT:ON Club
​www.spotonclub.com

8.45 - 9.30
USING BRAND PARTNERSHIPS TO WIN OVER THE HEARTS OF YOUR CUSTOMERS
From sports sponsorship to charity partnerships - we know that they can make and impact and change customer's perceptions.  Matthew will look why brand partnerships work and how they can be more impactful.
Matthew Leopold
PR & Brand Director
RingCentral
www.ringcentral.com

9.30 - 10.15
FOOTBALL AS AN ENGINE FOR SOCIAL DEVELOPMENT

Enrique Geijo Castany
Group Vice President, Head of Corporate Partnership
Santander
www.santander.com 

10.15 - 10.45
BREAK
 

10.45-11.30
SUCCESFUL SPONSOR ACTIVATION IN THE CROSS FIELD BETWEEN LOCAL EVENTS AND GLOBAL BRANDS
Thomas Veje Olsen
Vice President, EMEA
IRONMAN
www.ironman.com

11.30-12.15
DO THE WAVE FOR GOAL 6 AND 13
Learn why and how Grundfos use their sponsorship of the World Championship in Handball to create attention around UNs Sustainable Development Goals and how they engaged the spectators in the arenas.
Gitte Kirkeby Søe
Group Director Branding

Grundfos
​www.grundfos.com

12.15-13.15
LUNCH & NETWORKING
 

13.15-14.00
A NEW KIND OF VORSPRUNG DURCH TECHNIK 
  • Why esport?
  • Learnings from Astralis
  • New and bigger partnership with RFRSH
Morten Friis-Olsen
Head of Marketing 
Audi Denmark
​www.audi.dk

14.00-14.45
A DIFFERENT KIND OF FOOTBALL IS POSSIBLE
FC St. Pauli is the alternative for those who are fed up with the so-called modern football. Nevertheless, FC St. Pauli must also commercialize itself in order to be successful in professional football in the long term. How this can be achieved is the subject of this presentation.
Martin Drust
Director of Marketing & Sales
FC St. Pauli
www.fcstpauli.com

14.45-15.15
BREAK
 ​
 

15.15-16.00
Building mutually beneficial long term relationships in the arts
Arts partnerships can deliver tangible benefits to a multitude of stakeholders when structured strategically.  Applying a long term approach can amplify these benefits exponentially and deliver real win/win partnerships.  This presentation will unpick why and how to approach arts partnerships from both the cultural and corporate perspective.
Jennifer Suggitt
Head of Corporate Relations
The British Museum
www.britishmuseum.org
Des Violaris
Director Arts & Culture
BP
www.bp.com

16.00-16.45
WHY CFO'S love Smart Sponsor?
As the leading business intelligence provider in sports & entertainment, Nielsen Sports has created THE Smart Sponsor Approach - a strategic instrument for holistic sponsorship evaluation and optimization. For sponsors, the efficient use of marketing tools and the monitoring of success become more and more essential. CFO'sare becoming increasingly critical towards releasing communication-budgets. What measures lead to the success of a commitment and which key figures should brands measure for an optimal return on sponsoring investment?
Lars Stegelmann,
Executive Vice President Commercial,
​Nielsen Sports & Entertainment
www.nielsensports.com 

16.45
CLOSING REMARKS AND CONCLUSION 
​
Summarising Comments of The Day ​

Lars Gjøls-Andersen
Co-founder
​SPOT:ON Club

17.00
NETWORKING BREAK
 

17.30
ATHLETES TALK
Meet two top class athletes talking sponsors, commercial partners and the way forward. 
Jeanette Ottesen, the international swimmer, winner of more than 50 international medals. 
Christian Lundgaard, probably the next Danish Formular One driver. Art Grand Prix team, Renault Sport Academy driver. FIA Formula 3 Championship. 
Lars Gjøls-Andersen
Co-founder
SPOT:ON Club

19.00
NETWORKING DINNER
Delicious 3-course Menu in the Restaurant Basalt at Crowne Plaza with Ample Opportunity for Networking
 

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EVENT LOCATION

Crowne Plaza Copenhagen Towers
Ørestads Boulevard 114 - 118
DK - 2300 Copenhagen S. 


 
 

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  • Home
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  • SPOT:ON Club