April 14, 2026
PROGRAMME
PROGRAMME
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8.30 - 9.00 | Registration, Coffee & Croissant
9.00 - 9.15 | Welcome & Introducing our Programme Lars Gjøls-Andersen | SPOT:ON Club 09.15 - 9.35 | 2026 ESA Sponsorship Trends Research: A Look Ahead Sophie Morris | European Sponsorship Association 09.35 - 10.00 | From Values to Value Creation: Partnerships with Direction and Impact Charlotte Holm | Salling Group 10.00 - 10.30 | AI Transforming the Experience Industry Peter Kastrup-Misir | Manifold AI 10.30 - 11.00 Break 11.00 - 11.30 | From Sponsorships to a Commercial Platform Mikkel Grove Lindsted | FC København 11.30 - 12.00 | Building Premium that Scales Lars Moss | Pas Normal Studios 12.00 - 13.00 Lunch 13.00 - 13.15 | Talk Giulia Mazzia | Chelsea FC Women 13.15 - 13.45 | Panel | Future of Women's Sport and Commercial Opportunities Giulia Mazzia | Chelsea FC Women | Rowena Ramaransinhe | Gen-Sport 13.45 - 14.15 Stop Copying. Start Redesigning. Women's Sport - The Biggest Growth Area in Sports. Bettina Kuperman | Saga Sports Group 14.15 - 14.45 Break 14.45 - 15.10 | The Breathing Space Stian Grøstad | Gjensidige 15.10 - 15.35 | Winning Partnerships with Athletes Jimmy Jacobsen | Ingager 15.35 - 16.00 | From Chaos to Clarity: How Data + AI Professionalise Partnerships Morten Friis-Olsen |Wehave 16.00 - 16.25 Break 16.25 - 16.50 | Fan Experience 2.0 - How Monaco Reinvented Engagement Vlademir & Victor Alvarez | BlockSport / Monaco Basket 16.50 - 17.10 | Royal Arena’s Partnership Transformation Peter Jurland | Royal Arena 17.10 - 17.20 | Wrap Up Lars Gjøls-Andersen | SPOT:ON Club 17.30 - 19.00 | SPOT:ON BAR 19.00 - 22.00 | Networking Dinner |
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Read more on the agenda and speakers here.
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