Program
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8.00 - 8.30
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REGISTRATION
Coffee, tea & croissant |
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8.30 - 8.45
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WELCOME
Welcoming & introduction |
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8.45 - 9.30
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USING BRAND PARTNERSHIPS TO WIN OVER THE HEARTS OF YOUR CUSTOMERS
From sports sponsorship to charity partnerships - we know that they can make and impact and change customer's perceptions. Matthew will look why brand partnerships work and how they can be more impactful. |
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9.30 - 10.15
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FOOTBALL AS AN ENGINE FOR SOCIAL DEVELOPMENT
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10.15 - 10.45
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BREAK
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10.45-11.30
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SUCCESFUL SPONSOR ACTIVATION IN THE CROSS FIELD BETWEEN LOCAL EVENTS AND GLOBAL BRANDS
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11.30-12.15
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DO THE WAVE FOR GOAL 6 AND 13
Learn why and how Grundfos use their sponsorship of the World Championship in Handball to create attention around UNs Sustainable Development Goals and how they engaged the spectators in the arenas. |
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12.15-13.15
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LUNCH & NETWORKING
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13.15-14.00
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A NEW KIND OF VORSPRUNG DURCH TECHNIK
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14.00-14.45
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A DIFFERENT KIND OF FOOTBALL IS POSSIBLE
FC St. Pauli is the alternative for those who are fed up with the so-called modern football. Nevertheless, FC St. Pauli must also commercialize itself in order to be successful in professional football in the long term. How this can be achieved is the subject of this presentation. |
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14.45-15.15
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BREAK
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15.15-16.00
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Building mutually beneficial long term relationships in the arts
Arts partnerships can deliver tangible benefits to a multitude of stakeholders when structured strategically. Applying a long term approach can amplify these benefits exponentially and deliver real win/win partnerships. This presentation will unpick why and how to approach arts partnerships from both the cultural and corporate perspective. |
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16.00-16.45
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WHY CFO'S love Smart Sponsor?
As the leading business intelligence provider in sports & entertainment, Nielsen Sports has created THE Smart Sponsor Approach - a strategic instrument for holistic sponsorship evaluation and optimization. For sponsors, the efficient use of marketing tools and the monitoring of success become more and more essential. CFO'sare becoming increasingly critical towards releasing communication-budgets. What measures lead to the success of a commitment and which key figures should brands measure for an optimal return on sponsoring investment? |
Lars Stegelmann,
Executive Vice President Commercial, Nielsen Sports & Entertainment www.nielsensports.com |
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16.45
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CLOSING REMARKS AND CONCLUSION
Summarising Comments of The Day |
Lars Gjøls-Andersen
Co-founder SPOT:ON Club |
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17.00
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NETWORKING BREAK
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17.30
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ATHLETES TALK
Meet two top class athletes talking sponsors, commercial partners and the way forward. Jeanette Ottesen, the international swimmer, winner of more than 50 international medals. Christian Lundgaard, probably the next Danish Formular One driver. Art Grand Prix team, Renault Sport Academy driver. FIA Formula 3 Championship. |
Lars Gjøls-Andersen
Co-founder SPOT:ON Club |
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19.00
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NETWORKING DINNER
Delicious 3-course Menu in the Restaurant Basalt at Crowne Plaza with Ample Opportunity for Networking |
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