SPOT:ON Activation
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PROGRAM

8.00 - 8.30
REGISTRATION
​Coffee, Tea & croissant
 

8.30 - 8.45
WELCOME
Welcoming & introduction
 

8.45 - 9.30
ZLATAN & VOLVO PARTNERSHIP
 
Mikael Kruse 
Brand Communication Manager
Volvo Cars Corporation

9.30 - 10.15
MANCHESTER UNITED - GLOBAL AND LOCAL PARTNERSHIP MODELS & ACTIVATIONS

Simon Hoppe
Head of Financial Services & Travel partnerships
Manchester United

10.15 - 10.45
BREAK
 

10.45-11.30
PRESS PLAY: THE POWER OF ENTERTAINMENT

Dom Hodge
Managing Director
FRUKT

11.30-12.15
SPONSORSHIP IS THE KING OF BRAND-BUILDING BUT IS IT REACHING ITS POTENTIAL?
Sophie Morris
Founder
Milharbour Marketing Consultancy

12.15-13.15
LUNCH & NETWORKING
 

13.15-14.00
HOW ŠKODA USES ITS OFFICIAL MAIN SPONSORSHIP OF THE IIHF ICE HOCKEY WORLD CHAMPIONSHIP TO CLOSELY CONNECT WITH ITS TARGET GROUPS

Brief intro to SKODA, SKODA’s sponsoring strategy/activities, the IIHF WM, SKODA’s strategic ice hockey positioning, our 25 years as Official Main Sponsor, and how we activate this sponsorship onsite and within our markets.
Christian Philipp
Head of Global Experience Marketing
SKODA AUTO a.s


14.00-14.45
ROYAL UNIBREW & NORDIC [LA]
Royal Unibrew & Volcano:
Export by Using a Cultural music platform


Kristian Riis
Founder & CEO
NordicLA
​Lars Kjøller Mejlgaard
Group Craft Beer Business Director
Royal Unibrew

14.45-15.15
BREAK
 ​
 

15.15-16.00
HOW TO BE RELEVANT FOR MILLIONS
​OF ESPORT FANS 

Be Relevant or be Ignored
Jakob Lund Kristensen
Co-founder & Executive Director
RFRSH Entertainment

16.00-16.45
SANTANDER CONSUMER BANK & The UEFA CHAMPIONS LEAGUE AROUND THE CORNER ​
Jeppe Madsbad Lauritzen
Nordic Marketing Director
​Santander Consumer Bank

16.45
SUMMARY OF THE DAY
Summarizing Comments of The Day ​

To be announced

17.00
2018 EVENT CLOSING

 

17.15
NETWORKING
Talk with Like-minded People in the Lounge Area ​
 

18.30
NETWORKING DINNER
Delicious 3-course Menu in the Restaurant at Tivoli Hotel & Congress Center with Ample Opportunity for Networking
 

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EVENT LOCATION

Crowne Plaza Copenhagen Towers
Ørestads Boulevard 114 - 118
DK - 2300 Copenhagen S. 


 
 

CONTACT US

  • News
  • Speakers 2022
    • Speakers 2018
    • Speakers 2019
    • Speakers 2020
    • Apply to speak
  • Gallery
  • About
    • Contact
    • SPOT:ON Club