PROGRAM
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8.00 - 8.30
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REGISTRATION
Coffee, Tea & croissant |
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8.30 - 8.45
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WELCOME
Welcoming & introduction |
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8.45 - 9.30
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ZLATAN & VOLVO PARTNERSHIP
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Mikael Kruse
Brand Communication Manager Volvo Cars Corporation |
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9.30 - 10.15
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MANCHESTER UNITED - GLOBAL AND LOCAL PARTNERSHIP MODELS & ACTIVATIONS
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Simon Hoppe
Head of Financial Services & Travel partnerships Manchester United |
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10.15 - 10.45
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BREAK
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10.45-11.30
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PRESS PLAY: THE POWER OF ENTERTAINMENT
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Dom Hodge
Managing Director FRUKT |
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11.30-12.15
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SPONSORSHIP IS THE KING OF BRAND-BUILDING BUT IS IT REACHING ITS POTENTIAL?
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Sophie Morris
Founder Milharbour Marketing Consultancy |
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12.15-13.15
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LUNCH & NETWORKING
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13.15-14.00
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HOW ŠKODA USES ITS OFFICIAL MAIN SPONSORSHIP OF THE IIHF ICE HOCKEY WORLD CHAMPIONSHIP TO CLOSELY CONNECT WITH ITS TARGET GROUPS
Brief intro to SKODA, SKODA’s sponsoring strategy/activities, the IIHF WM, SKODA’s strategic ice hockey positioning, our 25 years as Official Main Sponsor, and how we activate this sponsorship onsite and within our markets. |
Christian Philipp
Head of Global Experience Marketing SKODA AUTO a.s |
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14.00-14.45
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ROYAL UNIBREW & NORDIC [LA]
Royal Unibrew & Volcano: Export by Using a Cultural music platform |
Kristian Riis
Founder & CEO NordicLA Lars Kjøller Mejlgaard
Group Craft Beer Business Director Royal Unibrew |
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14.45-15.15
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BREAK
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15.15-16.00
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HOW TO BE RELEVANT FOR MILLIONS
OF ESPORT FANS Be Relevant or be Ignored |
Jakob Lund Kristensen
Co-founder & Executive Director RFRSH Entertainment |
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16.00-16.45
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SANTANDER CONSUMER BANK & The UEFA CHAMPIONS LEAGUE AROUND THE CORNER
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Jeppe Madsbad Lauritzen
Nordic Marketing Director Santander Consumer Bank |
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16.45
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SUMMARY OF THE DAY
Summarizing Comments of The Day |
To be announced
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17.00
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2018 EVENT CLOSING
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17.15
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NETWORKING
Talk with Like-minded People in the Lounge Area |
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18.30
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NETWORKING DINNER
Delicious 3-course Menu in the Restaurant at Tivoli Hotel & Congress Center with Ample Opportunity for Networking |
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